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Chongqing Consumer Market Grows Steadily and Quickly in 2009

In 2009, with the stimuli from a series of "expanding domestic demand and promoting consumption" policies in China and a variety of promotional activities in holidays in Chongqing, the consumer market in our city shows a steady and quick trend due to the abundant supplies, stable prices and active sales.
First, the major indicators are better than anticipated. According to the preliminary statistics, the city’s total retail sales of consumer goods in 2009 reaches RMB 244.801 billion, a 18.6% growth and actual growth reaches 22% if the price factor is excluded, which is ranked as the 4th in the country and 3rd in the West. The total sales of commodities reach RMB 603.895 billion, an increase of 20.5%. The commercial added value is RMB 65.724 billion, an increase of 19%, 4.1% higher than the GDP growth rate, accounting for 10% of the proportion of GDP and 26.5% of the proportion of tertiary industry, playing the role of pillar industry obviously. Three indicators show a good trend of growth, 3.6%, 4.5% and 7% over the targets set at the beginning of the year respectively. It is estimated that the total retail sales of consumer goods of Chongqing will have an increase of 18% or more, the total sales of commodities of 18% or more and commercial added value of 15% or more in 2010.
Second, the gap between urban and rural areas hit a new low. According to the preliminary statistics, the total retail sales of consumer goods in urban market is RMB 182.216 billion, an 18.6% growth and that in rural market is RMB 62.585 billion, an 18.5% growth. The gap between urban and rural areas hit a new low, reduced to 0.1%. The continuously narrowed gap between urban and rural areas is mainly attributable to speeding up the development of rural market continuously throughout the year. It is reported that since June, the rural consumer market continues to outpace the growth in retail sales each month, and gradually widen the gap by1.2% higher in December.
Third, accommodation and catering industry seems in great demand. According to the preliminary statistics, the retail sales of wholesale and retail industry of the year is RMB 203.975 billion, a growth of 18.3%, accounting for 83.3% of total retail sales. Driven by consumptions in holidays and travelling, the accommodation and catering markets continues to grow. The retail sales of the year is RMB 35.947 billion, a growth of 21.8%, the top of all industries, driving the growth of retail sales of consumer goods by 3.1%.
Fourth, the demand for durable goods is revitalized. The retail sales of commodities of wholesale and retail companies of Chongqing is RMB 110.57 billion, an increase of 31.1%, accounting for 45.2% of total retail sales of consumer goods, 68.4% contribution rate for retail sales of consumer goods, which is a strong support driving rapid growth of retail sales of consumer goods. Sales of commodities such as foods, clothing and daily necessities grow steadily, a growth of 28.3%, 23.5% and 26.8% respectively. Demand for durable goods such as automobiles, appliances and furniture are revitalized with a accelerated growth, reaching 45.3%, 25.5% and 67.5% respectively, driving the growth of total sales by 13.5%, making more and more contributions.
   

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