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Six Highlights of Consumer Goods Sales in Chongqing during the National-Day Holidays

Six highlights of consumer goods sales during the National-Day Holidays were observed across the municipality together with the campaign entitled “National-Day-Mid-Autumn Consumer Campaign” led by the Municipal Commerce Commission themed “promoting integrity, benefit for the people and consumer sales. The highlights are mainly with six categories of consumer goods, including

 

Ÿ               Automobiles:

Thanks to China’s policies to promote automobile sales and the initiative to build “Smooth Chongqing”, the sales of auto dealers subject to monitoring by Chongqing Commerce Commission increased by 71.7% on a year on year basis during the Holidays. Among the dealers, CQ Cars and Bescar sold 712 units of sedans in total, a y-o-y increase of 301 units.

 

Ÿ               Electronics and home appliance:

They contributed a substantial share of the sales revenue. This has to attribute to cut price and good pre-sale, in-sale and after-sale service. Most demanded products remain high-end LCD and PDP TV sets. According to statistics from the six commercial centers, home appliance accounted for 30%-40% of the total sales. The appliance retailers under monitoring, including GOME, SUNING and GTGE, achieved sales of RMB 450 million, a y-o-y increase of 31.6%. The sales of flat TV sets and computers were all doubled minimum.

 

Ÿ               Garments:

Local department stores such as Chongqing Department Store and New Century Department Store launched various promotional activities for the festival, including coupon rewarding, gift rewarding, refunding, and special discount mechanism. The garment sales revenue monitored achieved a 35% increase y-o-y or higher during the Holidays.

 

Ÿ               Digital products

3G mobile phone sets and multi-functional digital products, which are increasingly becoming the center of demand, is an important contributor of sales. And the sales were doubled.

 

Ÿ               Jewelry:

With the improvement living conditions of the people, jewelry is of high demand. According to the statistics, the sales during the Holidays increased by over 60% than non-holiday sales.

 

Ÿ               Second-hand commodities:

There was active trading of second-hand commodities during the Holidays. Second-Hand Commodities Fair, Taobao and exchange of second-hand commodities were held. Statistics shows that the trading value during the Holidays increased by almost 40%.

   

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