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Tourist Boom of Chongqing during Spring Festival

During the Spring Festival, people had to line up for a long journey to buy a ticket for enjoying hot spring baths; a throng of people gathered at Ciqikou; population received in Yangrenjie made a new record. During this Spring Festival, Chongqing tourism made a boom. On January 28, data released by Chongqing Tourist Administration indicated that during the Spring Festival, Chongqing received 21,753,800 tourists from home and abroad, and the number increased by 43.76% YOY; income of RMB 5,464 million was received by Chongqing tourism market, which increased by 45.33% YOY. 

It was reported that during the Spring Festival, hot spring bath, one of the hot activities for winter tourism, appealed to a large number of tourists; 8 hot spring tourist attractions including Ronghui Hot Spring and Tongjing Hot Spring received 121,900 tourists, and the number increased by 32.62% YOY; the tourism income was RMB 23,074,400 which increased by 26.48% YOY.

Skiing attractions have started to have tourism peak since January 25, 2012. During the Spring Festival, Fairy Maiden Mountain had a snow with thickness of over 20 cm; the snow, together with rime, ice cascade, snowfield and other natural landscape appealed to a large number of tourists. According to data released by Chongqing Tourist Administration, during the Spring Festival, Fairy Maiden Mountain received 58,751 tourists, and the number increased by approximately 30% YOY. Jinfo Mountain, the other skiing attraction, received 62,000 tourists, and the number increased by 23% YOY. It was reported from the journalists that during the Spring Festival, receiving ability of the above two attractions tended to saturation, emerging a boom phenomenon of “difficult room lease”.
Yangrenjie, Ciqikou and Longmenzhen, hot attractions for urban tourism, are popular during festivals in history. Lu Xiaoqing, principal of Yangrenjie told the journalist that during 7 days of the festival, Yangrenjie received a large number of people every day; 400,000 tourists visited only on January 25, creating the highest record of single-day receiving since the opening of Yangrenjie. ”

Apart from these urban tourist attractions, the Dazu Rock Carvings, the Lesser Three Gorges and Taohuayuan Youyang located in counties were also very popular. According to data released by Chongqing Tourist Administration, during the Spring Festival, Chongqing received 21,753,800 tourists from home and abroad, and the number increased by 43.76% YOY. Tourist visiting in Chongqing with mobile phones and roaming service occupied 60.15% of the total received tourists; 6,587,100 tourists stayed overnights in Chongqing, occupying 30.28% of the total tourists, and the number increased by 39.58% YOY.

Enthusiasm for Traveling Outside Keeps High

When Chongqing tourism has a boom, Chongqing citizens also have enthusiasm for domestic traveling and outbound traveling. It was reported that during the Spring Festival, the number of Chongqing citizens who went out to visit relatives and take traveling increased obviously; during the golden week, 7,984,200 mobile phones left Chongqing with roaming service, and the number increased by 20.51% YOY.

Journalists learnt from Chongqing Tourist Administration that domestic traveling destinations for Chongqing citizens are mainly Sichuan, Guangdong, Zhejiang, Guizhou, Yunnan, Hainan and Beijing; and outbound traveling destinations are mainly Hong Kong, Macao, Australia, Japan, Vietnam, Malaysia and Philippines.

   

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